Pay-Per-Click [PPC] – Google Ads [formerly Google AdWords] | Facebook Ads, Instagram Ads, YouTube Ads Conversion Rate Optimization [CRO] – Landing Pages | Website Hosting & Maintenance

Pay-Per-Click [PPC] – Google Ads [formerly Google AdWords] | Facebook Ads, Instagram Ads, YouTube Ads Conversion Rate Optimization [CRO] – Landing Pages | Website Hosting & Maintenance

Pay-Per-Click [PPC]- Google Ads (erstwhile Google AdWords)

Google Ads

Google Ads is a PPC [Pay-Per-Click] platform offered by Google to advertisers where advertisers identify the niche keywords & bid according to the competition to get their ads featured at the top of Google SERP. This requires thorough research & planning to deduce a most profitable bidding strategy for your niche to outbid your competitors with as little money as possible.  


Advantages of Google Ads:

1. The foremost  advantage of Google Ads is it can expedite your  leads & sales process very fast (sometimes within few days). 

2.  Can build Brand Awareness fast for a new business.

3.  Google Ads give you instant visibility at an instant cost.

4.   You can laser target your specific audience with Google Ads & can only show your ads to the audience who are already searching for your product or service. 

5.  Google Ads is very flexible –  You can set your own budget & can stop your campaign whenever you want. 

Our Google certified experts can take care of your entire Ads campaign from keyword research to bidding to ad creation & constant monitoring to ensure you are bidding on the right keywords in your niche & getting the maximum conversions from your campaigns.

Search Engine Optimization [SEO]

IMPORTANCE OF SEO

You have just created your company’s  website after months of brainstorming with your developer & designer.  Well done! But it’s just a first step towards creating your online identity.  How will others know about your website? Will you launch ads on Newspaper, Radio  or TV promoting your brand new site? That’s certainly a surefire way to go  bankrupt within few months unless you’re a billionaire :)! 

There is a 100X more cost-effective & simplistic  way of promoting your website to your “Target Audience”That’s called SEO! 

It’s a series of steps to help your website rank on the largest search engine in the world for keywords relating to your business.  Your customers are already searching for you. You just have to appear in front of them at the right time! Here, exactly where Google certified search experts like us can help you. We can help you get your brand in front of your customers at the right time & expedite your Customer Acquisition  Cycle which can yield  10X more ROI in the long run! 

 

 

Social Media Marketing – Facebook, Instagram, YouTube

Hashtags-On-Social-Media

Social Media Marketing   has become an imperative ingredient of any online marketing campaign. With the advent of new Social Media platforms like Instagram,  Social Media Marketing has become very competitive as every other business is trying to cash in the huge social audience to boost their revenues.

But all platforms does not work for all businesses.  So, it is imperative to devise a meticulous  Social Media Strategy which is compatible with your business & clients. Here is where we can help you by analyzing your products, services & audience  & devise a plan by zeroing your target location & demographic. In addition, we can also do Online Reputation Management  [ORM] for your brand by real-time monitoring of your brand pages &  by generating more positive reviews for your brand which will help you to create a positive reputation among your prospective clients.

 

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.

There are several factors that can influence the ranking & user experience of your  Website.

1. UI (User Interface) &  Design

Your website should carry the look & feel of your brand  & should epitomize your brand. An eye-catching design  & the aesthetics can have a  major influence on the visitors.

2. User Experience & User Flow

Your website or app should be simple & user-friendly so that anybody can find easily what they are looking for. The navigation structure should be carefully designed so that users can seamlessly navigate from one page to another.

3. Optimizing  Your Site For Mobile 

At present almost 80% of the online audience access web from their mobile devices. Hence it’s very important to optimize your site for mobile  & if your users cannot access your site properly from mobile then you can lose a majority of your audience.

 
4. Website Speed
 
A reliable, fast & secure hosting with regular maintenance is of paramount importance if you’re running an online business as your prospective clients don’t want to wait for more than 5 seconds to load your site. 
 
 
 
 

Let’s Build Your Digital Brand

We would love to be a part of your journey in every single step of creating your own Digital Brand

Just message us on Messenger on our site or mail us at contact@ipssdigital.com. Our team of  Google & Microsoft certified Digital Marketers will  contact you within 24 hours to devise a highly customized Digital Marketing Strategy tailor-made according to your business goals.

 

 

 

 

OUR DELIGHTED CLIENTS

 

Rachel Lucas Russell
Rachel Lucas Russell
2019-02-28
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I have worked with Tanmoy on a number of projects over the last three years and he is the consummate professional. Tanmoy has worked tirelessly to manage my online marketing - Website, SEO, FB and Google Ads. He has optimised my blogs on my website with some of them still ranking #1 on Google after several months. This has also enabled my website to generate qualified leads for my business over the last 12 months. Tanmoy has used Google Ads and SEO applications to enhance and promote my website and is always so knowledgeable. Tanmoy is always quick to answer any questions, offer advice and assistance and goes beyond whatever I ask of him. He is a true professional and is outstanding in the field of SEO, Google Analytics and Google Ads. I highly recommend Tanmoy to enhance your business and traffic growth. Rachel Russell - Founder of www.atlasantics.com
James Murray
James Murray
2018-08-14
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Chuck Volcker
Chuck Volcker
2017-01-10
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Donna Beard Gatlin
Donna Beard Gatlin
2016-12-18
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I was looking for help in boosting my business and came across IPSSWEB SOLUTIONS from FB. They have helped me generate more leads for my business by reaching to my niche audience and I was able to increase my revenue substantially. I would highly recommend IPSS WEB SOLUTIONS to help your business needs.
Enrique Olmos
Enrique Olmos
2015-10-02
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